Maruti Suzuki Vitara Brezza Sees Strong Demand In The Used Car Market While Supply Remains A Constraint
The demand for the Vitara Brezza in the used car market is quite high and in fact, dealers are not able to procure as many used units of the Maruti Suzuki Vitara Brezza to meet the demand.
The Maruti Suzuki Vitara Brezza has been a success story for the Indian carmaker and the model is still going strong even after six years of its launch with minor cosmetic updates and its switch from a diesel only to petrol only model. Now besides being one of the bestsellers in the subcompact SUV segment, the Maruti Suzuki Vitara Brezza is also performing quite well in the used car market. The demand for the Vitara Brezza in the used car market is quite high and in fact, dealers are not able to procure as many used units of the Maruti Suzuki Vitara Brezza to meet the demand.
Speaking with carandbike, Shashank Srivastava, Executive Director – Maruti Suzuki India said, “There is a huge demand for the Brezza in the used car market but the supply is less. The used car prices are holding up very strong for the Brezza and that’s sort of an incentive for new car buyers for the Brezza because consumer do take into account the used car prices and Maruti Suzuki’s used car prices is generally high and Brezza seems to be even higher than we normally see.”
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Now Maruti Suzuki cars in general have good resale value in the market and that’s not only because of its vast dealer network across the country or low maintenance cost, but also because Maruti’s models in general are in demand pushing the price even higher. Then, Srivastava also added that the company has observed cannibalisation between the premium hatchback segment and subcompact SUV segment as well and buyers’ preference is shifts towards SUVs.